AUTOMATE ELEMENTS OF BUSINESS, NEVER YOUR RELATIONSHIPS

AUTOMATE ELEMENTS OF BUSINESS, NEVER YOUR RELATIONSHIPS

Get Shit Done| BUSINESS, MINDSET, LEADERSHIP
January 19, 2022•2 min read

AUTOMATE ELEMENTS OF BUSINESS, NEVER YOUR RELATIONSHIPS

A few weeks ago I posted on LinkedIn talking about LinkedIn etiquette and many of my commenters agreed with me, that getting unsolicited sales pitches were a huge turn off.

These identical messages were sent from 2 different people, minutes apart. (insert eyeroll emoji)

Automate elements of business, but never your Relationships

When I was a photographer, I was constantly changing my website thinking it was the reason why people weren’t booking me. Guess what? That’s not why.

I did an experiment...

One time I tried to be super smart and clever and automate every piece of my business. I implored chat bots, automations with calendar schedulers, the whole schabang. Why? Because I saw another photographer claim that she was booking multiple clients who were paying thousands of dollars for her photoshoots, without ever talking to her clients. I thought, fantastic! What a great way to eliminate the mundane questions over and over again and I’ll just make it so easy that people will get all of their information they need, and I’ll never have to talk to them until they show up for their photoshoot.

Guess what? No one came booking. What I learned is that people want to be heard before they are helped. When I took out the element of humanity, listening, empathy, relatability, people felt disconnected from me. They were booking me because I made them feel special, seen and heard and I was essentially silencing them and telling them inadvertently that their stories weren’t important to me.

After a month of getting zero bookings, I removed all of that automated bullshit and became a human again. Guess what? Bookings started coming again.

There are absolutely things you can automate. Removing the element of humanity should not be one of them. For example, I absolutely recommend automated email sequences when someone purchases a pocket product from your website, they should be able to receive their receipt and access to their product instantly. Yes. Automate that. But don’t automate large purchases and the human customer experience. Want to connect with other entrepreneurs? Great. Please, don't automate that process.

Be a person, not a sales pitch.

JANUARY 19, 2022

businessautomationbuild relationshipsnever automate relationships
Elaine Turso, Business Makeover Specialist, is business consultant and idea-implementation guru, and is the unseen powerhouse behind many 6-figure entrepreneurs. With her 'Get Out of Your Own Damn Way and Get Shit Done' approach, Elaine swiftly and efficiently launches your ideas, setting your business on the course to scale beyond the six-figure mark. Having worked with an array of entrepreneurs across various industries, Elaine's expertise lies in aligning CRM systems with core values, brand archetypes, and the ideal customer experience. She turns unfulfilled ideas into actionable plans. Off-duty, she's a retired photographer and chai latte enthusiast. Elaine is more than a consultant – she's the catalyst for your business transformation.

Elaine Turso

Elaine Turso, Business Makeover Specialist, is business consultant and idea-implementation guru, and is the unseen powerhouse behind many 6-figure entrepreneurs. With her 'Get Out of Your Own Damn Way and Get Shit Done' approach, Elaine swiftly and efficiently launches your ideas, setting your business on the course to scale beyond the six-figure mark. Having worked with an array of entrepreneurs across various industries, Elaine's expertise lies in aligning CRM systems with core values, brand archetypes, and the ideal customer experience. She turns unfulfilled ideas into actionable plans. Off-duty, she's a retired photographer and chai latte enthusiast. Elaine is more than a consultant – she's the catalyst for your business transformation.

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