TOP 5 BIGGEST MISTAKES BUSINESSES MAKE WHEN LAUNCHING A NEW OFFER
TOP 5 BIGGEST MISTAKES BUSINESSES MAKE WHEN LAUNCHING A NEW OFFER
When we can learn from the mistakes of others, we can save time and money... Here is my list (in my opinion) of the biggest mistakes entrepreneurs and business owners make when they are launching/ releasing a new product/ offer/ service/ program/ course, etc...
1. Not having clarity on your offer
Who, What, When, Where, Why, How? Seriously, it's that simple. Ask those questions multiple times, in multiple areas, in multiple ways.
Example:
Who - Who needs your product? Who is your target audience?
What - What is the problem people are trying to solve? What is the offer? What is the result they can expect to receive? What else have they tried to solve their problem? What does the pathway to results look like?
When - When does the offer begin? When does it end?
Where - Where can they purchase the offer? Online? Local? Where will it be promoted?
Why - Why do people want this offer? Why now (what's their breaking point)?
How - How will you deliver the offer? How will it be marketed? How much will it cost? How will they purchase?
2. Not having your customer's journey to results mapped out
One of the major aha's I experienced during my own entrepreneurial journey is when I first heard "People buy results/ transformation, not bullet points". They don't care about access to your Facebook group. They care what you are going to do to help them. That's it. So what does that customer journey look like from start to finish? Mapping this journey out is incredibly important.
3. Not doing necessary market research in advance
So you have an idea for a product/ offer/ service/ program/ course, etc. BUT, have you asked your audience if they want the solution / how they would like the solution delivered? Can you pre-sell the offer to gauge interest before you launch it?
One of the BEST things I did for my photography business was I created a very personal, yet anonymous survey. I asked really personal questions and I got into the heads of my ideal clients to really truly understand them and what they were going through. Once I did that, I discovered the keywords in order to relate to my potential clients. I also discovered the products/ services that they were most interested in.
4. Not launching a BETA first to test your idea
One of the biggest mistakes I made when I launched a major program was that I assumed I knew what people wanted. I did not bother to BETA test my idea, because I was too impatient. Had I taken the time to run it through a BETA test, and then tweak it, I believe I would have been more successful. I should have learned from the very first program I did... I had 4 BETA testers that gave me invaluable feedback.
5. Thinking that social media alone will bring you clients and blaming that on why you aren’t getting results
If I hear one more person blame the algorithm for why you aren't getting business, I'm going to throw a tantrum. Okay, I won't, but I hope you can understand where I'm coming from. Marketing a business is not "Posting on Facebook". There is SO MUCH more to it. Connect with your audience. Give value. Help them. When you give value, people will interact and engage with your content, thus improving the algorithm. If people aren't engaging with your "Buy my stuff" posts, no one will see them. People don't want to be sold to on social media. Be a person, not a sales pitch.
